RR Rascal Runways

Problem

Fashion culture is huge.
Fashion play is broken.

• Gen Z / millennial fashion fans binge runway content but have nowhere to play the fantasy.
• Brand games are either disposable ads or locked inside closed platforms.
• Creators and labels need interactive IP that drives community + commerce, not just likes.

Solution

A fashion endless runner
with a real boutique.

• Play: City Fashion Week runs, character create, wardrobe, designer sets.
• Own: Stripe boutique for packs, sets, and member looks.
• Grow: Accounts, waitlist, unlocks, and viral “look” moments built for share.

Product live on web · API on Vercel · Neon · Stripe

Game platform

Web-first. Platform-ready.

Market

Where culture, games,
and commerce meet.

• $200B+ global video games
• $50B+ digital fashion / virtual goods TAM (directional)
• Gen Z primary ICP — fashion + mobile-native

Figures are market context, not company revenue. Detailed TAM bottoms-up in data room.

ARR model

Commerce + membership,
not ads-first.

• Boutique SKUs — one-time outfit / set purchases (Stripe).
• Members — locked looks & gaits; recurring membership ARR target.
• Brand drops — sponsored seasons / licensed capsules (B2B).
• Live-ops — battle pass / Fashion Week pass per season.

Sales funnel

From swipe to spend.

1. 01 Discover — TikTok / IG Reels / creator clips of runs & looks
2. 02 Land — rascalrunways.com · test-pilot waitlist
3. 03 Activate — create model → wardrobe → first Fashion Week run
4. 04 Convert — boutique pack / member unlock
5. 05 Retain — seasons, new cities, drops, share card
6. 06 Expand — brand collabs · gift packs · referrals

Marketing strategy

Culture first.
Performance second.

Grow MAU

Monthly active users — levers

• Acquisition: waitlist → open cohorts; creator codes; shareable finish cards.
• Activation: <60s to first run; default free street pack; onboarding look.
• Retention: weekly Fashion Week events; new city / gait / set cadence.
• Referral: invite for exclusive RR mark / early drop access.

Brand outreach

Labels as levels.
Drops as seasons.

• Outbound to emerging designers first (fast legal, high culture signal).
• Capsule collabs: in-game set + limited real-world merch or sample.
• Showroom / fashion-week activations: playable booths, QR to waitlist.
• Clear licensing template: revenue share on digital SKU + brand-safe guidelines.

Current boutique uses inspired designer-named SKUs for product vision — licensed partnerships required for commercial brand use.

Fundraising

Angel → Seed → A
asks (illustrative)

Asks are planning ranges for discussion — not a live priced round.

IP rights

Own the universe.
License the logos.

• Company IP: RR marks, game code, characters, original garments, UX, soundtrack briefs.
• Trademarks: file “Rascal Runways” + RR device marks (US + key markets).
• 3rd-party brands: only ship licensed or wholly original designs commercially.
• UGC / scans: ToS — user grants license to uploaded looks; no claim on their personal likeness beyond game use.
• Employees / contractors: work-for-hire + IP assignment on all art & code.

Exit strategy

Several doors — build for options.

• Strategic (gaming): publisher / platform acquiring live-service + fashion audience.
• Strategic (fashion / luxury): house or conglomerate buying interactive brand channel.
• Strategic (social / creators): company buying playable commerce graph.
• Financial: growth equity / late VC if category leader in fashion play.
• Timing: optimize for Seed→A proof; exit conversations when multi-brand seasons + retention prove the loop (often Year 4–7).

The ask

RR Build the fashion game layer.

• Join the test-pilot waitlist & angel conversations.
• Intros to fashion brands, gaming angels, and seed funds welcome.
• Product: rascalrunways.com

© Rascal Runways · Deck for discussion only · Not an offer to sell securities